Beautiful You


We are dedicated to delivering the highest level of quality service through experience, and satisfaction of the client. We are a proud member of, and adhere to the standards set by the Society of Permanent Cosmetics Professionals.

Sheila Bowen

Registered nurse, Owner

Founder of Beautiful You Permanent Cosmetics, Sheila Bowen has been a registered nurse since 1991, and opened Beautiful You Permanent Cosmetics in 2006. All of our staff members undergo rigorous training in all areas of service provided.

Sheila has performed thousands of procedures in permanent makeup including eyeliner, brows, beauty marks, lips, areola reconstruction, scar camouflage and others. Sheila utilizes multiple methods of micropigmentation including microblading, the most natural looking method for eyebrows, which she has been doing since 2014.

Sheila enjoys the outdoors, her dogs, the arts, business development, wellness and creative pursuits. She is a woman of faith and has two grown daughters and a grandson.

Leslie Pennington

Office Manager

Leslie’s background covers a wide variety of experience in management of retail, hospitality and advertising. Leslie has worked in Corrections at the Greene County Justice Center as well as a Dental Assistant. She is married with three beautiful kids, Paige, Chase and Brady. She most enjoys her time with her family, friends, traveling, church life at James River and volunteering at every opportunity. In her spare time she enjoys reading, writing and being outdoors.