About Your Beautiful You Practitioners

Beautiful You Permanent Cosmetics has been in operation since 2006. Beautiful You was established by Sheila Bowen, a registered nurse in good standing since 1991. All Beautiful You Permanent Cosmetics personnel undergo rigorous training in skin, scalp and beauty enhancement and in customer service training. All Beautiful You locations are managed by a registered nurse.

Sheila 417 Head Shot - Permanent Makeup Springfield MO

Sheila Bowen

Sheila Bowen has been a registered nurse in good standing since 1991. She has worked in ICU, CCU, PICU, home health, house supervision and in hospital leadership positions. Sheila established Beautiful You Permanent Cosmetics in 2006 after becoming trained and certified in permanent cosmetics.

Sheila has performed thousands of procedures in permanent makeup including eyeliner, brows, beauty marks, lips, areola reconstruction, scar camouflage and others. Sheila utilizes multiple methods of micropigmentation including microblading, the most natural looking method for for eyebrows, which she has been doing since 2014.

Sheila enjoys the outdoors, the arts, business development, wellness and creative pursuits. She is a woman of faith and has two grown daughters.


Sydney 417 Headshot - Permanent Eyeliner Springfield MOSydney Smith

Sydney is our Marketing and Operations Manager. She has a wide variety of experience in business relations, including marketing and advertising, training of personnel, process management, customer service and many other valuable skills. Sydney has been involved with Beautiful You since it started in 2006 as a part time employee, and recently began a full time position with the company in mid-2016. In her spare time, Sydney enjoys traveling, spending time with family and friends and designing and making jewelry.